About Allure
Allure is the go-to brand for homeowners, DIYers, and designers who want high-style flooring without the hassle. From spontaneous kitchen spills to muddy pet paws and everything in between, Allure luxury vinyl flooring is built to handle life’s messes—beautifully.
Designed with a focus on simplicity and performance, Allure offers waterproof, scratch-resistant planks that are easy to install and even easier to love. Allure brings commercial-grade quality home, making it a favorite for renovations, rentals, and new builds alike.
Featured Collections
Terrazzo
Terrazzo-inspired vinyl tile with the stylish look you love.
22 Mil Wide Planks
Beautiful, durable, waterproof LVP flooring that brings the look of real hardwood to any room.
Chevron Flooring
High-end chevron style made simple with durable, easy-install vinyl planks designed for busy homes.
Who we serve
Whether you're flipping a house, remodeling a room, or managing a property, Allure is designed to make great floors accessible and effortless.
- DIY Homeowners: Quick-install options that don’t require a pro
- Interior Designers: Stylish solutions that deliver form and function
- Builders & Contractors: Reliable, ready-to-ship inventory for new construction
- Property Managers: Durable, affordable options for high-turnover units
- First-Time Homeowners: Easy upgrades that make a big design impact.
Sustainability commitment
At Allure, we believe good design should also be good for the planet. Our floors are crafted with low-VOC materials, are FloorScore® certified for indoor air quality, and built to last—minimizing waste and maximizing peace of mind.
We’re proud to be part of HMTX Industries, a global leader in responsible manufacturing and environmental transparency.
“We installed Allure in our entire downstairs and couldn’t be happier. It looks like real wood and was way easier to clean than our old floors!”
— Amanda S., Georgia
“The click install system made it easy for me and my husband to finish our project in a weekend. The planks feel super sturdy underfoot.”
— John R., Colorado
Ready to start your project?
Whether you’re refreshing your home, tackling a DIY renovation, or looking for stylish flooring that stands up to real life—Allure is here to help. Shop samples, explore product options, or use the contact form below to learn more about Allure flooring.