NORWALK, CT, Feb. 12, 2024 – HMTX Industries has announced the creation of the Aspecta ContractTM sub-brand, a move that adds definition to its North American business.
Aspecta™ luxury flooring products have become the preferred choice for architects, designers, and contractors globally, catering to a wide range of high-end commercial and residential applications.
As the Aspecta brand has evolved, it has diversified its product offerings throughout the global marketplace. Internationally, Aspecta has expanded its focus to include products that service both commercial and residential specifications alike through HMTX Global. In North America, the brand has maintained a steadfast focus on heavy-commercial specifications.
To best service its customers and provide tailored and curated product offerings for the North American market, HMTX Commercial, the North American commercial arm of HMTX Industries, will offer unique products under the Aspecta Contract sub-brand. Aspecta Contract will focus on unique commercial designs and specifications, while the broader Aspecta brand will continue to offer a diversified product range outside of North America.
“By creating the Aspecta Contract sub brand, we are demonstrating our commitment to our customers,” said Jeff Collum, President of HMTX Commercial. “Product needs and design trends vary greatly between hemispheres – curating Aspecta Contract products for the North American market allows us to offer our clients on-trend designs and products that are produced with our marketplace as a priority.”
Aspecta Contract products can be found on HMTXCommercial.com
ABOUT HMTX INDUSTRIES:
Headquartered in Norwalk, Connecticut, HMTX Industries, LLC is a global flooring company serving a diverse cross section of the construction and renovation marketplaces. The HMTX family of companies includes four subsidiaries. Halstead New England Corporation is the leading supplier of resilient flooring to the home-center market. Metroflor Corporation markets its signature residential brand in North America through a network of distributors. HMTX Commercial markets the Teknoflor™ and Aspecta Contract™ brands to commercial designers and architects in North America; and HMTX Global offers Aspecta™, Allure™, and OEM-private label brands to the residential and commercial sectors worldwide through diverse channel partners.
As a global leader in sustainable practices, HMTX sets industry standards for quality and performance as well as superior product design. Its manufacturing processes, workplaces and product ingredients all reflect a significant dedication to sustainability, transparency, and societal impact. HMTX has received numerous accolades for innovation, supply chain performance, online excellence, and customer partnership.
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PRESS CONTACT:
Susan Bang
HMTX Industries
sb@hmtx.global
(917) 991-9714
Ellie Priester
HMTX Industries
ep@hmtx.global
(615) 686-7599