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Vertex International Flooring Strengthens Its Commercial Team – Stefan Armasow Joins Vertex International as VP Sales Europe, Russia & Middle East

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NETHERLANDS, October 13th, 2020 – Peter Stone, President of Vertex International, a proud member of the HMTX family of companies, is pleased to announce that the highly respected Stefan Armasow with over 15 years of Sales & Marketing experience in the International flooring industry, will join Vertex Floors as VP Sales ERME (Europe, Russia and Middle East), as of December 1st, 2020.

Stefan shares the company’s ambition and continued commitment for growth of its activities in the European Flooring market, with an intention to claim 7-8% of the estimated > 75 million square meters European LVT market. 

Prior to joining Vertex, Stefan was working at many of the leading international companies, such as; HARO Flooring, CBC Europe and Project Floors. Most recently he was Sales & Marketing Manager at Kährs Parkett Germany, being responsible for LVT in the “DACH” territory. Stefan has a reputation for innovation, creativity, strategic planning as well as a proven track record in sales on a multi-national, multi-cultural scale, in both traditional distribution (Wholesale, specialty retail and DIY) and commercial market segments.

President of Vertex international Flooring, Peter Stone, commented that: “Recruiting Stefan is of high importance to our company, so we are thrilled to have brought him on board. He is a true professional with extensive experience in the flooring industry and has an excellent track record for driving revenue growth alongside sustainable profitability. Above all, Stefan is a team player, honest person, focused and solution oriented and fits perfectly within the Vertex and HMTX Group culture. He has our complete backing to continue fulfilling our growth ambitions in the European, Russian and Middle East markets!”

CEO of HMTX Industries, Harlan Stone, commented that: “I have known Stefan for some years now, and admire his incredible work ethic, honesty, and leadership as well as his passion for the flooring business. Like me, Stefan has grown up in the hard surface flooring business. With his long-term experience in the LVT segment specifically, I know that he will make great contributions towards our international business goals. We are delighted to have Stefan on our team, and I personally welcome him with a big smile on my face and confidence in his leadership skills”.

About Vertex:
Vertex Floors is a proud member of the HMTX family. We are a global LVT manufacturer serving a diverse cross-section of the construction marketplace around the world. Through four generations, the Stone family has grown the business from humble beginnings to its stature today: a $750 million new material flooring powerhouse. To date, the business operates globally in over 60 countries across six continents.

About HMTX Industries:
HMTX Industries is a global new materials flooring company and a leader in LVT manufacturing whose brands service a diverse cross-section of the construction marketplace.  Headquartered in Norwalk, CT, and doing business in more than 40 countries around the world, the HMTX family includes: Halstead, the leading supplier of LVT to The Home Depot under the LifeProof brand; Metroflor, its signature residential brand in North America; Teknoflor, its focused healthcare and institutional brand; Aspecta, its high-end global contract brand for architects and designers; as well as Vertex, the foundation of the international supply chain for HMTX.

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Gitty Gommers
Tel: +31 (0) 6 14169410

Tiffany Davis
Tel: +1 770.402.3037

Vertex Sales B.V.
Argon 37a
4651XC Oud Gastel
The Netherlands