NORWALK, CT, JULY 6 – Marcel Kies, President of the Aspecta commercial flooring brand, announced that Gitty Gommers has been promoted to VP Marketing, Aspecta from her present position as Director Marketing and PR. Said Kies, “During her two years with the brand, Gitty has proven to be an invaluable asset for our group as we develop and continue introducing new products and marketing solutions to the marketplace. Gitty has successfully focused on the creation, coordination and execution of many critical marketing activities, facilitating all Aspecta sales divisions (Aspecta BV, Aspecta North America, Aspecta APAC) and HMTX Industries as a whole.”
Based in Oud Gastel, The Netherlands, Gommers’ recent accomplishments include organizing the HMTX Industries booth at the world’s largest flooring show, Domotex, in Germany; creating an excellent, high-quality Architect folder for the new Aspecta Contours™ collection; and the complete overhaul of the Elemental by Aspecta webpage (from local to global). As Vice President, her increased responsibilities for marketing and PR activities for Aspecta will include:
- Managing the Aspecta brand on a global scale, ensuring brand compliance
- Collaborating with internal (HMTX) marketing and cross-functional teams for integrated, global marketing campaign planning and strategy development
- Expanding content marketing initiatives to drive traffic, engagement and leads for Aspecta while collaborating with other divisional HMTX marketing teams regarding future product lines based on input from customers and the sales team
Said Gommers, “Our goal for the Aspecta brand is to become the top of mind flooring partner and specialist for LVT in the commercial marketplace. To move the Aspecta brand forward with a global scope is a huge challenge, and I am delighted and honored to take on this opportunity.”
# # #
PRESS CONTACT USA:
Susan Bang PR
sbang@susanbang.com
917-991-9714
AT ASPECTA USA:
Ellie Priester
epriester@aspectaflooring.com
(615) 686-7599
AT ASPECTA EUROPE/ASIA-PACIFIC:
Gitty Gommers
ggommers@aspectaflooring.com
+31 (0)6 14169410