HMTX Industries Forms HMTX Commercial Business Unit

Uniting a To-Market Approach for Teknoflor™, Aspecta™ Brands

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NORWALK, CT, July 13, 2023 – HMTX Industries announced that the company has merged its Teknoflor and Aspecta commercial flooring brands’ North American go-to-market strategies into HMTX Commercial. HMTX Commercial’s Teknoflor and Aspecta sales and marketing teams will represent both brands collaboratively within the new North American business unit.

The Teknoflor brand has a broad reach within Healthcare, but is also relevant for Hospitality, Retail, and other projects, while Aspecta, which is known for Hospitality, can also be specified for numerous other markets. By uniting under one umbrella from business, financial, and marketing perspectives, HMTX Commercial will eliminate go-to-market redundancies while maintaining the identity and integrity of each brand. It also will leverage the same distribution, customer service, and sampling services across both brands.

According to HMTX Commercial President Jeff Collum, the new business unit will align the power and global reach of HMTX Industries to create synergies among its two already strong commercial brands to cross-target a broader range of commercial markets. “We wanted to streamline Aspecta’s to-market approach for the same sectors where Teknoflor already has a foothold,” Collum said. “Having HMTX Industries fully behind us gives us a great opportunity to source product globally, building flooring solutions tailored to the specific needs of our target markets. When architects and designers put their name on a project, they want a good brand that stands for sustainability, transparency, and quality along with beauty. HMTX Commercial is now the headliner for two sustainable brands with history, high performance, and outstanding product offerings in commercial flooring, led by the financial and supply chain power of HMTX Industries.”

Agreed Nicolette Grieco, Vice President, Sales, Teknoflor, “Teknoflor has a long, successful history of selling high-performance, low-maintenance products to the Healthcare industry. Joining Aspecta under the HMTX Commercial umbrella allows our brand to maintain its identity while offering a wider range of choices to our clients, for example, Hospitality and Retail. The Teknoflor/Aspecta products packaged together allow designers to select flooring from one point of contact, with one maintenance routine, providing one warranty and at the same time offering them endless design possibilities.”

“HMTX Commercial represents the best of the best in commercial resilient flooring with both the Aspecta and Teknoflor brands united,” said Kendra Mahen, Vice President, Sales, Aspecta. “Our customers can now choose from a multitude of styles and constructions that will fit their myriad design and performance needs – from resilient sheet vinyl and chlorine-free flooring to glue-down and rigid core LVT. The best part: Since the brands are represented together under HMTX Commercial, architects and designers can also benefit from bundled packaging of the product and improved pricing.”

For more information, visit the organization’s new divisional website:


HMTX Commercial is the North American commercial division of HMTX Industries, a global flooring company serving a diverse cross-section of the construction and renovation marketplaces. HMTX Commercial provides high-performance flooring through its Teknoflor™ and Aspecta™ brands, offering elevated design within sustainable and dependable flooring solutions.

As a global leader in sustainable practices, HMTX sets industry standards for quality and performance as well as superior product design. Its manufacturing processes, workplaces and product ingredients all reflect a significant dedication to sustainability, transparency, and societal impact. HMTX has received numerous accolades for innovation, supply chain performance, online excellence, and customer partnership.

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Susan Bang 

HMTX Industries