OUD GASTEL, The Netherlands, October 18, 2022 — HMTX Industries, one of the world’s largest luxury flooring enterprises, announced that the company has merged its Aspecta BV and Vertex Floors go-to-market strategies into a new division: HMTX Global. Instead of the current separate brand, sales strategies, and market operations, as of October 1, 2022, HMTX Global sales and marketing teams will promote all brands and OEM solutions equally. This migration was designed to unite HMTX’s business units and people through collaboration and a sense of family.
Oud Gastel, The Netherlands, will serve as HMTX Global Headquarters, from which all sales and marketing activities will continue to take place, and will be led by HMTX Global President, Marcel Kies.
According to Kies, “The move to HMTX Global reflects how the Aspecta B.V. and Vertex subsidiaries have progressed and grown immensely within their regions of business, as the HMTX Industries name and brand continue to grow globally in strength and stature. The creation of the HMTX Global sales division will lead to significant efficiency gains in organizational and global supply chain operations and simplified communications. Moreover, the new sales structure will enable us to achieve our growth objectives planned for the coming years.”
In essence, HMTX Global sales division will remain focused on the commercialization of its AspectaTM and AllureTM brands as well as offering its OEM and private label solutions.
The HMTX Global registered trade name will serve as a “doing business as” (DBA) name of Aspecta B.V., filed under number 000030018595.
ABOUT HMTX GLOBAL:
HMTX Global, with headquarters in Oud Gastel, The Netherlands, is one of the five sales divisions of, and a proud member of, HMTX Industries, LLC, a global specialist in LVT flooring serving the residential and commercial sectors. HMTX Global’s product and brand portfolios, including Aspecta™, Allure™ and OEM private label collections, feature high-quality LVT flooring solution with excellent surface textures, superior design and color, as well as durability, safety and warmth underfoot. Sales activities and operations span more than 40 countries in Europe, the Middle East and Asia Pacific. With experience of more than five decades,
HMTX Global develops innovative beautiful flooring products that enable residential consumers, architects, and installers to work comfortably and efficiently.
ABOUT HMTX INDUSTRIES:
Headquartered in Norwalk, Connecticut, HMTX Industries is global flooring company serving a diverse cross section of the construction and renovation marketplaces. The HMTX family of companies includes: Halstead, the leading supplier of resilient flooring to the Home Center market; Metroflor, its signature residential brand in North America; HMTX Commercial with the Teknoflor™, and Aspecta™, brands; and HMTX Global, which serves end users worldwide with diverse channel partners focused on Aspecta™ and Allure™, and OEM-private label brands.
As a global leader in sustainable practices, HMTX sets industry standards for quality and performance as well as superior product design. Its manufacturing processes, workplaces and product ingredients all reflect a significant dedication to sustainability, transparency, and societal impact. HMTX has received numerous accolades for innovation, supply chain performance, online excellence, and customer partnership.
# # #
PRESS CONTACT:
Susan Bang Ellie Priester
HMTX Industries HMTX Industries
917-991-9714 (615) 686-7599