HMTX Industries Promotes Ellie Priester to Senior Director, Public Affairs & Brand Strategy

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NORWALK, CT, Aug. 8 – HMTX Industries announced that Ellie Priester has been promoted to the new position of Senior Director, Public Affairs & Brand Strategy.

Priester started as Public Relations and Communications Manager in the Company’s Teknoflor division in 2014, working her way up to Director of Marketing. Since 2020 she has served as Vice President of Marketing for both the Teknoflor and Aspecta brands, overseeing all global marketing and product initiatives for Teknoflor and the expansion of Aspecta in North American markets.

In her new role Ellie will lead a team of communicators to deliver HMTX’s overall message to internal and external stakeholders. This will include providing highly collaborative and integral communication support to HMTX’s Environmental, Social and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) programs to build awareness of the HMTX brand and advance the company’s interests across businesses, regions, service lines, and functional areas. In addition, Priester will be responsible for HMTX’s overall brand strategy, navigating strategic visions across the group and elevating brand awareness.

Said Margaret Walker, Vice President, Legal Affairs, “I’m excited we were able to promote an immensely qualified woman from within our own ranks and I look forward to collaborating with Ellie on HMTX’s new initiatives. I have no doubt she will play a key role in elevating the HMTX brand.”

According to HMTX CEO Harlan Stone, “We work hard every day to imagine the future of manufacturing exciting flooring products. That is what has and will continue to differentiate us in the marketplace. Diversity of thought, capabilities and people are essential to this process.”

Continued Stone, “I am so proud of Ellie and her rapid ascent within HMTX. In her new position, Ellie will be pivotal in communicating HMTX’s pursuit of a safer, happier, and more sustainable future for all people.”

“HMTX’s culture, passion for its people and its products, and innovation are qualities I have witnessed first-hand during my tenure with the company,” said Priester. “I am thrilled to have the opportunity to help elevate the brand and its story to the heights it deserves.”


Headquartered in Norwalk, Connecticut, HMTX Industries, LLC is a global flooring company serving a diverse cross section of the construction and renovation marketplaces. The HMTX family of companies includes: Halstead, the leading supplier of resilient flooring to the Home Center market; Metroflor, its signature residential brand in North America; HMTX Commercial with the Teknoflor® and Aspecta® brands; and HMTX Global, which serves end users worldwide with diverse channel partners focused on its Allure® brand.

As a global leader in sustainable practices, HMTX sets industry standards for quality and performance as well as superior product design. Its manufacturing processes, workplaces and product ingredients all reflect a significant dedication to sustainability, transparency, and societal impact. HMTX has received numerous accolades for innovation, supply chain performance, online excellence, and customer partnership.

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Susan Bang
HMTX Industries